I had a comfortable job, a good life and absolutely no plans to start a business.

Then came a dinner conversation I would give anything to undo. A dear friend often complained about her periods. We brushed her off. The last time, I was the one who told her to stop talking about it.

A week later, she told us she was dying of uterine cancer.

Losing her broke something in me. Worse was the guilt of having silenced her when she needed to be heard. After her death, grief turned into questions. My research uncovered concerns about chemicals, plastics and materials used in conventional sanitary pads.Two years, countless trials and seven carefully selected layers later, LiZZOM was born. My tribute to her. 

Then came something extraordinary.

I started getting complimented by women for the comfort their daughters experienced, for the ease they themself experience. Women shared stories of reduced itching, rashes, irritation and discomfort after switching to our pads.

Their relief was more meaningful than any sale. I couldn't bring my friend back. But perhaps I could make life a little better for other women. 

I never signed up to become an entrepreneur.

I just wish I'd listened sooner. UAE shelves were filled with plastic products  and this one made from plants, built for 45°C, with every ingredient on the box. started winning trust of women in the region. 

2 years ago we put up UAE's first sustainable period-care vending machines in workplaces and schools along the way.

Every order still donates a pad to a girl who needs one.